Business Growth | Activate Consulting

Business Growth

Velto Electronics: Aligning Growth, One Data Dashboard at a Time

Scaling a business is no small feat, and Velto is a testament to that. Based in Northern Europe, Velto is a fast-scaling consumer electronics company creating buzz across households and offices alike. Specializing in smart thermostats, portable air purifiers, and remote control hubs, Velto’s products are sold through Shopify, Amazon, physical retail stores, and B2B channels.

With teams spread across Sales, Operations, Marketing, Finance, and Support, and systems like Shopify, Exact, HubSpot, and a maze of spreadsheets and dashboards, Velto seems like a well-oiled machine. But beneath the surface, the everyday challenges of managing rapid growth start to emerge.

Why Your Business Needs a Data Strategy

Data is everywhere. From marketing campaigns to sales trends—everything generates valuable information. But how can data truly contribute to your company’s growth? That’s where a data strategy comes in.

Rather than simply collecting and managing data, a data strategy is about using data to support your strategic business goals. It helps you not only find answers but also make informed decisions that drive business success. A good data strategy reveals opportunities instead of just challenges, turning data from random numbers into a critical part of strategic decision-making.