Happy Midsommer: Celebrate Like a Swede | Activate Consulting
Swedish Midsommer celebration with maypole and flowers.

Happy Midsommer: Celebrate Like a Swede

Date of Publication

June 19, 2025

Author

Guido de Vries

If there’s one event that defines Swedish summers, it’s Midsommer. It’s more than just a festival; it’s a cherished tradition rooted deeply in Swedish culture, celebrated with family, friends, good vibes, and plenty of food. Curious to know why it’s such an important celebration? Here’s a short guide to everything you need to know about Midsommer.

The Origins of Midsommer

Midsommer has roots that stretch back to pre-Christian, pagan traditions. Originally tied to fertility rituals and the summer solstice, it marked a time to welcome the long days and abundant harvests. The raising of the infamous Maypole (or “Majstång”) symbolized life and growth, blending pagan symbols with the joys of summer.

Fast forward to today, and while its spiritual roots might have evolved, the essence of Midsommer remains about community, nature, and celebrating the height of summer.

How Do Swedes Celebrate Midsommer?

There’s a reason Midsommer is one of the highlights of the Swedish calendar. Here’s what it looks like in full swing:

Raising the Maypole

The Maypole is at the heart of every Midsommer celebration. Decorated with greenery and flowers, it’s raised in the center of the festivities while people gather around to sing and dance. And yes, “Små Grodorna” (The Little Frogs Dance) is mandatory for all ages. Even if it’s goofy, it’s tradition.

Singing and Dancing

Songs accompany pretty much every part of a Midsommer celebration. By the Maypole? Singing. At the dining table? Still singing. Swedes are known for their knack for creating a merry atmosphere, and this festival is no exception.

Midsommer Food and Drink

A Swedish celebration isn’t complete without a feast. And when it comes to Midsommer, it’s all about seasonal, traditional Swedish dishes:

Herring and Salmon

Ah, pickled herring (or “sill”). You’ll see it served in several variations, along with smoked or cured salmon, accompanied by fresh boiled potatoes and herbs.

Strawberries and Cream

A Midsommer must. There’s nothing quite as summery as ripe Swedish strawberries served with lashings of cream.

Aquavit (and Snaps)

Of course, no Swedish festival is complete without Aquavit! Expect the drinking to be accompanied by plenty of boisterous singing.

Midsommer Today

Modern Midsommer combines timeless traditions with today’s vibe. While you’ll still find Maypoles and all the accoutrements of an old-school celebration, people put their own spin on the holiday. Some prefer small family gatherings, while others opt for countryside extravaganzas with friends.

Even if you don’t live in Sweden, Midsommer is worth experiencing at least once. It’s carefree, loud, messy, and full of joy.

Why You Should Experience Midsommer

Midsommer isn’t just a Swedish holiday; it’s a feeling. The laughter around the Maypole, the clinking of glasses, and the simple yet unforgettable flavors of the feast all come together to create a memory that lasts.

Whether you’re Swedish or not, this is one celebration where everyone is welcome to join in the fun. Never been? Make a plan to experience it, whether you’re booking a flight or creating your own Midsommer soirée.